2018 Sales & Marketing Symposium

March 08, 2018
8:00 AM - 3:00 PM

Crystal Gardens
5768 E. Grand River Ave.
Howell, MI 48843
Venue website

Get the motivation and information you need for the Spring Sales Season to take your production to the next level. Plan on arriving early to enjoy a great buffet breakfast and talk to the companies in the expo area that can offer you tools and products to boost your sales.   REGISTER TODAY - DON'T MISS OUT!

Click on the YouTube videos above to hear why you should attend!

Cost is just $79 for MMLA Members, $99 for non-MMLA Members.  Groups of 5 are just $350!

Speakers and Agenda:
(Click here to read speaker bio)
8:00 am – Continental breakfast and Exhibitor Hall
9:00 am – Opening Remarks
9:15 Sue Woodard, Total Expert
Breaking Bad:  Lessons Learned on the Road from Breakdown to Breakthrough
Too often, we end up suffering a breakdown or “hitting the wall” before we take the necessary steps to reach an important breakthrough – when our gut was telling us all along the change, move or decision that should be made.  Sound familiar?  How powerful it would be if we were more often able to reach the next levels in our business, relationships and life without having to suffer a breakdown first?  In this engaging presentation, Sue Woodard shares personal stories of her own journey – and most importantly, will share the very practical and easy-to-replicate system she’s learned to help avoid the painful breakdowns…and more quickly get to the powerful breakthroughs.

10:15 am Break, Exhibit Hall

Phil Rasori, Mortgage Capital Trading
How the Secondary Market Affects Sales
While capital markets dictate loan rate competitiveness, the secondary department dictates the efficiency of an organization’s processes. So how does one plan to address the varied circumstances that affect the price of a loan and, ultimately, the bottom line in sales? In this talk, learn how economic changes, political turmoil, and international diplomacy all play a role in the secondary market and hedging strategies.

11:30 Lunch Break, Exhibit Hall

Maria Vergara, NAHREP Consulting Services
Growing Your Market Share Through Diverse Segments
In this session, Maria will discuss the latest statistics on homeownership trends on different segments of the population. Hispanic homeownership rate spiked up while that of the general market continue on a downward trend. Diversity and inclusion, including millennial the market, has never been more sought after. In this session, Maria will discuss these trends and what you should do to capitalize on these emerging markets to help grow your business.

1:30 Afternoon Break, Exhibit Hall

Blaine Rada, CSP, Arch Mortgage Insurance Company
Seizing Market Share in a Purchase Market
In this session you will:
      o   Learn how to differentiate yourself from the competition and gain market share by becoming the best choice for mortgages among borrowers and Realtor®

      o   Enhance your reputation by aligning your market, message and media
      o   Discover untapped markets for additional business
      o   Understand the importance of content marketing
      o   Know what your borrowers value in a lender
      o   Create unique competitive advantages
      o   Examine a framework for selecting Realtor partners

2:45 Closing Remarks

Spotlight Your Company With These Sponsor and Exhibit Opportunities
(Click here to print out a sponsorship flyer)

Specialty Sponsorships: include a 6’ display table at the event, 1 attendee registration, recognition on signage at the event, recognition with a link to your website on the MMLA event webpage, recognition on email advertising about the event, plus the recognition listed below:

  • Keynote Speaker Sponsor  $2000 (1 available) – Introduce Sue Woodard and say a few words about your company
  • Lunch Sponsor        $1500 (1 available)  Your company logo on signage at the lunch buffet and say a few words about your company at lunch
  • Speaker Sponsor     $1000 (1 available) – Introduce one of our session speakers
    1 SOLD to Vice Capital Markets
  • Buffet Breakfast       $750 (2 available) - Your company name on the breakfast buffet
  • Afternoon Break      $750(1 available) - Your company name on signage on the afternoon snacks
  • Registration             $750  - SOLD - Thank you to ATA National Title Group
  • Coffee Break          $500 - SOLD OUT - Your company name on signage on the beverage station   1 SOLD to Essent Guaranty and Class Appraisal, Inc.
  • Bottled Water          $500 (2 available) - Your company logo on bottled water provided to all attendees
  • Prize Sponsor           $500 (3 available) - Your company name on signage and recognition during prize giveaway
  • Charging Station    $500 (1 available) - Your company logo on cell phone charging station

General Sponsorships: These opportunities are available in unlimited quantities.

  • Exhibitor            $375 includes a 6’ display table at the event, 1 attendee registration, recognition on the MMLA event webpage and in the MMLA Newsletter
       1 Sold to Angel Oak Mortgage Solutions
                Arch Mortgage Inurance Co.
                 Continuity Programs, Inc.
                 Caliber Home Loans - Correspondent Lending
                 Flagstar Bank
                 Frankling American Mortgage Co.
                 Genworth Mortgage Insurance Co.
                 Home Point Financial
                 Huron Valley Financial
                 Indecomm Mortgage U
                 Level One Bank
                 Michigan State Housing Development Authority
                 NAHREP Consulting Services
                 Synergy Appraisal Services
                 Union Home Mortgage Company
  • Contributing Sponsor  $200 recognition on signage at the event, recognition on the MMLA event webpage (note: does not include event attendee registration fees or exhibit table)

Thank you to these MMLA 2018 Platinum Corporate Partners/Event Sponsors:




Registrations made and not cancelled by March 3, 2018 must be paid in full and are not refundable.

Registration and attendance at, or participation in, MMLA meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees’ image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by MMLA.

MMLA events are non-recruiting functions! Solicitation and/or distribution of employment opportunities, including net branch/net compensation plans, is prohibited. The penalty for non-compliance with this policy is immediate expulsion from the event without a refund of fees paid to MMLA related to the event.

Questions?  Contact MMLA Executive Director Joanne Misuraca at [email protected] or 586-226-2823

Platinum Corporate Partners